

Google advertiser’s verification - upcoming requirements
About Google upcoming advertiser’s verification Google may require advertisers to complete a verification program. Below are some...


New Analytics, a step in the right direction
So what is to the new Google claim that the new Google Analytics gets your business set up for the future and helps you understand your...


Introducing Google's neural based search advertising
Engineer's designed algorithms that automatically generate responses to each query is at the heart of Google's search advertising. These...


Hazards of the do-it-yourself Pay Per Click advertising
Many people have asked me how hard it is to get a Google ad PPC program up and running. Although many online articles suggest that you...


Finding the right word - or keyword that is
Having a fully optimized website is a necessity in running a company with an online presence, and new keyword research tools are making...


MacEQ's Google PPC Tips
When designing your Google advertising text ad, you best write an ad copy for a tiny space. Use the same copy-writing principles you...